Since 2006 most of my day to day work has been layout based. The range is huge; including brochures, reports, catalogues, product guides and technical documents.
When producing these documents it's really important that both the client and the designer understand their common purpose.
Typically by asking:
There follows a slideshow and a couple of sample projects and descriptions to add depth. For example; such as explaining the clients intended outcome or what made this project successful.
reVerb is a photography magazine prototype. I developed the layout, typography and identity of this magazine. You'll find some of the spreads in the slideshow below.
reVerb - magazine self publish project - working on Brand and Identity
Making finance approachable - Futurebuilders organisaton
Integrated home entertainment system - Layout design and photography
Induction pack folder
Artworking the TfL metro page - a daily job while at Transport for London
Sonata A5 brochure
Spreads from the reVerb magazine project
Transport for London - Adding some air into a text heavy finance document.
Groundwork East 6 Page brochure.
Company Newsletter - Restyled
Performance - high end speaker brochure, worked on all visuals, cover concept
7 - 11
This project was to design a brochure for St George Wharf Tower for
new-buy residents to sign up to the Opus system system.
The Opus system is a home control system, using touchscreens and remote controls to manage everything from blinds and air conditioning though to TV and music.
I wanted a bespoke feel to the brochure and arranged to take pictures inside the development to use in this promotion.
The benefits of this were:
The resulting design and imagery was well received, as it felt it defined and promoted an unusual product.
This one is here because its a favourite of mine. I undertook this project while at Source Communications (2006), an agency that specialised in working for Not-for-Profit, Local Government and Charity clients. I was working with a very talented lead designer called Toby Leetham who had an understanding of type and layout I have only seen once since, I really feel working with him brought a new dimension to my approach to layout and type.