Christmas campaign  2016

I delivered this end-to-end campaign, developing  concepts, versions, creative
and copy with the marketing manager at Thameslink. Artworking final versions for digital, press or print delivery. Touch-points included:

  • Various regional newspapers
  • Station poster
  • 6-Sheet posters (OOH)
  • 18 Sheet (billboards)
  • Web
  • Email
  • Artwork for a microsite
  • A giftbox givaway

I also applied a data-merge function in
InDesign, working the same as a mail merge it pulled the information on fares and destinations, its a little used but efficient tool.



Summer campaign  2016

I developed the concept with the brand and the feeling of the Summer season anchored in my mind. After the concept was approved, I ran this campaign through many different channels / touch points - these included:

  • Web banners
  • Outdoor print (6 & 48 sheet)
  • Outdoor digital media
  • Regional newspaper
    (Evening standard/Metro)
  • Magazine (Time Out London)

As this was a particularly large project I also created asset packs for external freelancers and agencies to work on.





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