I delivered this end-to-end campaign, developing concepts, versions, creative
and copy with the marketing manager at Thameslink. Artworking final versions for digital, press or print delivery. Touch-points included:
I also applied a data-merge function in
InDesign, working the same as a mail merge it pulled the information on fares and destinations, its a little used but efficient tool.
I developed the concept with the brand and the feeling of the Summer season anchored in my mind. After the concept was approved, I ran this campaign through many different channels / touch points - these included:
As this was a particularly large project I also created asset packs for external freelancers and agencies to work on.