CAMPAIGNS
Thameslink
Christmas campaign 2016
I delivered this end-to-end campaign, developing concepts, versions, creative
and copy with the marketing manager at Thameslink. Artworking final versions for digital, press or print delivery. Touch-points included:
- Various regional newspapers
- Station poster
- 6-Sheet posters (OOH)
- 18 Sheet (billboards)
- Web
- Artwork for a microsite
- A giftbox givaway
I also applied a data-merge function in
InDesign, working the same as a mail merge it pulled the information on fares and destinations, its a little used but efficient tool.
Thameslink
Summer campaign 2016
I developed the concept with the brand and the feeling of the Summer season anchored in my mind. After the concept was approved, I ran this campaign through many different channels / touch points - these included:
- Web banners
- Outdoor print (6 & 48 sheet)
- Outdoor digital media
- Regional newspaper
(Evening standard/Metro) - Magazine (Time Out London)
As this was a particularly large project I also created asset packs for external freelancers and agencies to work on.
